Time to land Fortune 500 clients on Upwork.

It’s Wednesday again and that only means one thing - the Freelance Income Accelerator newsletter has arrived!

In this newsletter, Anthony Muhye, your favorite freelance guide, covers one burning ❤️‍🔥​ freelance topic in depth - and by the time you’re done reading, you will be at least 1% closer to landing your dream clients!

In this issue, you will learn:

• Why positioning is EVERYTHING as a freelancer.

• How it’s not only about “optimizing” your profile.

• and finally, a tutorial video at the end about what EXPERT positioning looks like.

Total Reading Time: 5.5 minutes.

Are you ready? The only valid answer is YES. Let’s dive in!

Have you ever been hired by an Enterprise or Fortune 500 client? If you have, you know how big a moment this is for any freelancer.

The feeling of being noticed, and not only noticed but fully recognized, by one of the world’s biggest companies… it is incomparable.

But to land high-ticket clients and life-changing projects, you need to be well-positioned and demonstrate your authority.

It’s not about just having a great headline like the one you probably have on LinkedIn.

It’s about demonstrating your successful journey, and how you have a track record of solving the problems of clients just like them.

You need to be a one-person brand army.

The Power of USP: the Unique Selling Proposition

How many people do you compete with for every job? 40+ other proposals?

And how many more are in your niche? As of March 2023, there were 18 million freelancers on the platform, and 5 million clients - those are dire odds.

You must stand out if you plan to land a job. There’s no other option.

But how do you stand out effectively?

By having a USP. That differentiating factor that separates you from all other copywriters, virtual assistants, SEO writers or whatever the F you do.

Your USP can be your headline, the first two lines of your bio, your weird proposal style, your quirky bio…

But the most important thing is that it must tell a story about who you are and what you’ve achieved.

I’m not talking about “I was born in Mumbai, studied in IIT, got married…”

I’m talking about how you’ve evolved. What clients have seen in you.

Think of LinkedIn - Jasmin Alić and his “ex-rapper from Bosnia, now working for the biggest companies in the world” backstory. Justin Welsh and his “corporate burnout turned solopreneur who helps people recover control of their lives” background.

This is not just your career story. This is your entire essence. It’s your USP.

Note from Anthony:

Before you watch today’s video, I have a big favor to ask of you.

I need some feedback - I’m creating a tool that will make freelancers’ lives easier, and your opinion will be SUPER HELPFUL. 🥹

Please help me out and answer the following survey (5-6 mins completion time).

A select group of survey participants will get free beta access to the tool. 🔥

Does it sound like a deal? Find it here: Super duper survey. Thank you!

In today’s video, I’ve decided to jump right into giving you real-world examples of fantastic positioning because I believe showing is better than telling.

So, let’s check out some people who position themselves LIKE A BOSS, shall we?

Welcome to the Freelance Income Accelerator Newsletter Issue 2! - Watch Video

Find the 5-min Loom video HERE.

And as for Tasquitos, the new freelance marketplace I’ve mentioned in the video, I’ve just created a profile to try it out.

Let’s check it out together and see how it goes for us. You can find it here.

Finally, did you enjoy the video? Do you want to say thank you? Feel free to do it on my latest post on LinkedIn: The importance of positioning.

If you’ve loved the newsletter but want an extra boost in accelerating that income to LIGHTSPEED - I’ve got you covered.

I’ve got two final days of bookings for this year, both in September. You better book ASAP - the price is going up 3X when I restart them in November.

That’s all for today, don’t forget to rate the newsletter!

See you next Wednesday, and if you don’t follow me yet, find me on LinkedIn!